To resonate with a consumer during SUPERBOWL consisting of 50% Hispanics, Metro chose to partner with Luis Guzman, a man beloved in the community, to set up camp in the ears of America by turning to one of the most recognizable songs in the Hispanic community — Livin La Vida Loca by Ricky Martin on its 25th anniversary. But we didn’t just use the song, we created a cover with the only lyrics being “Nada Yada Yada” sung by Luis Guzman himself.