We created #SendBadLuck (#EnviaMalaSuerte) – a fully bilingual, consumer-centric platform that used Allstate’s popular Bad Luck character to “send back luck” to their team’s rivals.
#SENDBACKLUCK
ALLSTATE
AWARDS
CANNES Bronze
CANNES Shortlist
CLIO Silver
NEW YORK FESTIVALS Finalist
FIAP The Grand Cup
FIAP Gold
FIAP Bronze
EL SOL Silver
MOSAIC AWARDS Grand Prix
ANA Grand Prix
WAVE Bronze
USH Silver
